Southern Highlands
Agro Corridor
Export Readiness & Market Access
Supporting 30 Njombe agribusiness SMEs to become buyer-ready, shelf-ready, and digitally visible — connecting avocado growers, tea farmers, potato producers and honey harvesters to regional and global markets.
Digital ERP + QR Traceability
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30
SMEs Supported
9+
Value Chains
90
Day Programme
QR
Product Pages
Live Progress Dashboard
Tracking SME applications and most popular crops in real time
4
SMEs Applied
1
Approved
8
Value Chains
1
Market Ready
Most Popular Crops
Women-Led Enterprises
Empowering Njombe's female agribusiness entrepreneurs
Building Export Capacity from the Ground Up
- Baseline readiness assessments for every SME
- Packaging and branding redesign support
- QR product story pages for traceability
- Connections to supermarkets, distributors and export buyers
- Training workshops and capacity building sessions
- Digital product catalogues and buyer pitch materials
What We Do
Branding & Packaging
Redesign labels, improve packaging, develop brand stories and retail-ready positioning for regional and export markets.
QR Traceability
Each product gets a QR code linked to a digital story page with origin, ingredients and buyer inquiry.
Digital Directory
A searchable public directory showcasing SME profiles and product catalogues to buyers worldwide.
Training & Capacity
Practical workshops on export readiness, buyer pitch, digital marketing and trade fair preparation.
Market Access
Connecting Njombe Products to Global Buyers
Priority Value Chains
From the Southern Highlands' rich agribusiness heritage — avocado, tea, potatoes, honey and more.
🥑
Avocado
🍵
Tea
🥔
Potatoes
🌼
Pyrethrum
🍯
Honey
🫘
Beans
How the Programme Works
Apply
SME submits application online. Programme team reviews and approves.
Assess
Baseline readiness assessment scores 8 dimensions of export preparedness.
Improve
Tailored improvement plan: packaging, labelling, certification, digital.
Showcase
Products listed in public directory with QR story pages for buyers.
Connect
Buyers discover products, submit inquiries, receive samples, close deals.
Ready to Get Involved?
Whether you're an agribusiness SME looking to grow, or a buyer searching for authentic Njombe products — we're here to connect you.